Project Overview
Sector: Sports & Outdoor Equipment
Leadspons proudly partnered with Sebastian Flute, a renowned brand in archery equipment, to establish their digital footprint and drive sales in the eCommerce space. Our efforts included launching their Amazon storefront, optimizing product listings, creating compelling content, and executing a targeted SNS marketing campaign that successfully increased visibility and engagement among archery enthusiasts.
Executive Summary:
- Client Name: Sebastian Flute
- Mission Statement: To boost the online presence of Sebastian Flute through eCommerce optimization and digital marketing.
- Project Goals: Launch and grow Sebastian Flute’s Amazon storefront, increase online visibility, and drive sales through product-focused content and SNS campaigns.
Project Description:
- Amazon Store Setup:
- Created a fully optimized Amazon storefront tailored to Sebastian Flute’s product line, ensuring a user-friendly shopping experience.
- Listed products, including bows, arrows, and accessories, with detailed, SEO-optimized descriptions and high-quality images.
- SNS Marketing Campaign:
- Launched targeted campaigns on Instagram, Facebook, and Twitter, focusing on archery enthusiasts, athletes, and sports communities.
- Utilized ads and engaging content to drive traffic directly to the Amazon storefront.
Marketing & Campaign Highlights:
- Amazon Performance:
- Achieved a 15% increase in sales within the first 60 days of launching the Amazon storefront.
- Improved product rankings, with 5 key items appearing in the top 20 results for terms like “archery bows” and “archery accessories.”
- SNS Engagement:
- Increased social media following by 12% within three months.
- Generated over 5,000 engagements (likes, comments, and shares) across platforms during the campaign.
- Content Impact:
- Product videos averaged high views, directly contributing to customer awareness and conversions.
- Feedback from users praised the detailed visuals and clear product descriptions.
Key Results:
- Launched Sebastian Flute’s Amazon storefront, creating a solid foundation for eCommerce growth.
- Increased online visibility, resulting in a 10% rise in website traffic and a significant boost in brand awareness.
- Strengthened the brand’s digital presence through strategic content and marketing efforts, making Sebastian Flute more accessible to archery enthusiasts worldwide.
This project demonstrates Leadspons’ ability to integrate eCommerce expertise with innovative marketing strategies, creating measurable success for brands in competitive industries.
